The Vulnerability of Living Loudly – Running Marathons in Blue Jeans

“Many are capable, but few are willing.”

These are the words of Truett Hanes. Truett is the son of renowned American bowhunter and ultra-marathoner Cameron Hanes. At 28 years old, Truett is carving a legacy that is entirely his owned.

He’s a guy who failed to make his varsity cross-country team in high school, and is perhaps the most doubted and scrutinized athletes on social media right now. People love to tell him what he can’t do.

Meanwhile, Truett is busy doing it. He is the current world record holder for most pull-ups in 24 hours (10,001, reps) and recently finished 4th overall in the Austin Marathon – which he ran in a pair of blue jeans.

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A post shared by Truett Hanes (@just_truett)

The 2:16 Mission

Truett is a massive proponent of stating your goals loudly and holding yourself accountable. His current target? Qualifying for the 2028 U.S. Olympic Marathon Trials. To do that, he needs to hit a 2:16 mark—requiring him to shave about 20 minutes off his current personal best.

If you look him up on Instagram, you’ll find hundreds of “influencers” offering opinions on why he’ll fail. They debate his high school stats and his genetics in the comments. While they talk, Truett is crushing 100-mile ultras in denim.

To me, Truett has already won. Whether he hits the 2:16 mark or not, his vulnerability and willingness to fail in public is an inspiration. The “sorry keyboard warriors” doubting him can stay in the nosebleeds while he’s on the field.

Choosing the “Hard Things”

Life is hard. Work is hard. Business is hard. Too often, we stray away from the difficult path because we are terrified of failing in front of an audience. I’m guilty of it, too.

But doing the hard things is how we grow. Self-improvement is a choice.

A year ago, I could barely run two miles without stopping. I was in a comfortable job that I really enjoyed, and I was living a life I was happy with. But I’ve always had bigger dreams: to work for myself, to own a company, and to help others find their path.

My “Road to 100”

Six months ago, I took the leap and started my business. I’ve stepped out of my comfort zone by posting almost daily on social media and starting a weekly livestream. My goal for 2026 is specific and loud: I want to help 100 people get jobs in insurance this year.

On a personal level, I’m now running 3–4 times per week. I’ve completed my first half marathon and am signed up to run my first full marathon on the USA’s 250th birthday this summer.

What’s Your Goal?

Are you where you want to be in life? You are capable of great things, but are you willing to do the hard stuff?

Let this be a challenge for you. State your goals loudly. Hold yourself accountable. Even if you don’t hit the mark precisely, I firmly believe that by the simple act of setting the goal and chasing it, you’ve already won.

I’m rooting for Truett. And I’m rooting for you, too.